Local Optimization
LOCAL LISTINGS ON GOOGLE AND OTHER SEARCH ENGINES ARE ESSENTIAL TO YOUR BUSINESS
Research suggests that over 80% of Internet users search for local listings using search engines like Google. Simply put, this means that if your business is not listed within the local sections of search engines in addition to the regular index of sites, you're likely to be missing out on most of the sales you would be expected to generate from new customers. Local sections of search engines are driving the majority of sales and traffic to local businesses through advanced tools like "localization" which identifies where a user is actually sitting geographically when conducting a search. This helps search engines deliver local business listings without the user having to type where they are, or where they're searching for it. Ever wonder why some listings appear with a map, but not you? These businesses understand localization, and are using it to their advantage in ways that connect them with local customers using the Internet. Again, that's 80% of the people who might do business with you.
While having your business listed in print Yellow Pages or other offline traditional media does work, it's not what it once was - by a land slide. For example, specific research on local trends and the Yellow Pages industry itself (image top right) illustrate a steady decline in the actual usage of print Yellow Pages within a year to year timeline since 2004. This is catastrophic for the Yellow Pages industry, but great news for businesses like you who are ready to identify ways to save their company money while at the same time generating more leads. This is done by taking what you already spend from one vertical and effectively spending those same marketing dollars in another.
A full page ad in the printed Yellow Pages could reasonably cost your business between 3k - 5k thousand dollars per month while fetching just a fraction of the response it once did due to these changes in user habits. Ask yourself this: Would you expect it to be as effective as say a #1 listing on Google Local in your region, viewable 24 hours a day, 7 days a week, from a computer or even a cell phone? Don't continue to spend your marketing dollars in print, while the number of people who are available to see those ads continues to decline. This is called evaluating your ROI (Return On Investment) and HTP Company is eager to help you do this. HTP Company will help you turn those same marketing dollars into more leads, more traffic, and ultimately more business. Click here to listen to our President.
OPTIMIZING YOUR LOCAL LISTING TO APPEAR FIRST
HTP Company understands not only the importance of local advertising, but the ways search engines decipher your relevance, and can increase your positioning within these listings.
What are search engines looking for?
- Accurate, verifiable and up-to-date listing information.
- Relevance to what a user is searching for.
- Ratings, reviews and other social signals.
- Other algorithmic characteristics of your web site. (call us to find out more)
