SEO Company Services Overview

SEO Company Services

Search engine optimization (SEO) is the process of 'optimizing' the architectural aspects of a web site for search engines. How a site is designed plays a critical role in how much organic (natural) traffic it will receive. Search engines tend to give 'high rankings' to sites designed with search engine optimization in mind. This is due to the fact that optimized web sites are easier for search engines to understand. They're more predictable. When search engines like Google can comprehend everything on a web site, chances are substantially increased for SEO services to work well. Problem is, not all web sites are designed with search in mind. They're often designed to look good, be 'flashy', and incorporate all the bells and whistles initially requested of the designer, but they're often lacking what web site owners need most - and that's the ability to harness TRAFFIC on their own.

What's this mean for your company?

When and if search engines cannot properly define your content, products or services, they'll simply resort to different or better sites where they can. With over 182 million web sites to sift through, search engines like Google have plenty on their plate to serve and don't want to take guesses at what a services are offering - they want to be sure about it. As the saying goes, there are plenty of fish in the sea, so you'll have to shine and stick out to be competitive in search engines - especially today.

So what's the bottom line?
Search Engine Optimized web sites attract more info-hungry visitors from search.

Traffic Increase from SEO Services

The experience of your SEO company is essential.

Having an experienced and established SEO company like HTP Company behind your site changes is essential. With search engines becoming such an important factor of online success, SEO companies seem to have spawned just about everywhere and many of these new companies attempt to pass themselves off as experienced search engine optimizers, but this couldn't be further from the truth. Those who are best able to tackle your search engine efforts are not fresh companies who have a basic understanding of where search is today. It's those who have seen search evolve from where it was years ago who will become your "secret weapon". The experienced professionals at HTP Company know where search began, where it is now and where it is likely to be tomorrow. This spells good news for you - not so good news for your competitors.

Our professional SEO services address the following fundamentals:

  • Meta and Page Title Tags (Titles, keywords, description)
  • Keyword Written Content (Keyword density and sales)
  • Internal Linking Structure (Anchor text, navigation)
  • Site Crawlability (Spiderability, sitelinks, etc)
  • Link Building (Your measure of importance/popularity)
  • On-Page Optimization (ALT tags, file names, other elements)
  • Keyword Research (Making sure you're going after the right terms)
  • Sitemaps (Page availability, spiderability)
  • Usability (Ease of use, call to actions, etc.)

Example of Meta Data (web site code) modifications.

Meta Data

What makes us different.

HTP Company provides the above fundamental services, evaluations and improvements including month to month reporting of web site rankings, dedicated project management, and client communication. We also work with and improve difficult or highly advanced troubleshooting issues which often arise with larger dynamic or complex web sites. With nearly fifteen years of Internet and software experience under our belts, you can rest assured that we've seen it all. Don't fall victim to SEO services with "flashy price tags", "automated software" or "yesterday's solutions". Search engine optimization is a complex process which should be thorough, complete, and taken as seriously as you take your business.

Working with HTP Company allows you to concentrate on what you do best - running your company. As our client you can rest assured that your marketing department is doing what they do best - handling your web site promotion. Ready to get started? Let us surprise you with an affordable quote by filling out the form below.


  • SEO Services Overview
  • Search Engine Optimization
  • Internet Marketing Strategy
  • When Should You Submit?
  • How Search Works
  • Local Optimization
  • Free SEO Tutorial
Site Evaluation
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SEO Company and Web Site Marketing