Google: Penguin Update Dubbed ‘Success’ Despite Ups, Downs, Damage to Wrong Targets

According to, Google is yet again, asking webmasters to report spam by filling out forms in regards to techniques competitors may be using to rank well in search. This is not the first, second, or even third time Google has requested users to report different types of spam in their search engine; they continually ask for user feedback to measure their algorithm changes to then tweak live results and Penguin has been no different. If anything, Google seems to be depending on user feedback more than ever with Penguin. Are they feeling guilty they’ve damaged the wrong targets? In a recent interview “search engine guru,” Danny Sullivan, spoke with the head of Google’s web spam team Matt Cutts  who stated that Penguin had been “a success from our standpoint.” Already said to have released its “Penguin 1.1 update”, which was announced by Cutts on Twitter, many are upset with results claiming that Google has sacrificed search quality in order to punish sites that use spam. Penguin 1.1 was announced on May 25th when Cutts posted a tweet which stated:  “Minor weather report: We pushed 1st Penguin algo data refresh an hour ago. Affects <0.1% of English searches”. Penguin 1.1 – Minor Weather Report Shortly thereafter, the first (and possibly only) solid Penguin recovery claim hit the wire, specifically with the recovery. WPMU was a site which had thousands of links pointing to it from themes which are Copyright WPMU. Should sites be blacklisted or ‘penalized’ for simply containing a

Google+ Numbers Allegedly Stagnating; Report Indicates Growth As Dismal

“Web-analytics firm RJMetrics recently released a report that casts Google+ in an unflattering light.” (Agoura Hills, CA) Google’s latest entry in the social-media wars has allegedly been struggling with lukewarm interest and an exodus of disenchanted users. Much as with Orkut, an earlier foray into social media that flopped in the U.S. and much of Europe, the initial burst of enthusiasm around Google+ has supposedly given way to a dismal swamp of apathy. The Web-analytics firm RJMetrics recently released a report that casts Google+ in an unflattering light. RJMetrics subjected the public timelines of 40,000 random users to a bout of cruel and usual number-crunching that produced a number of depressing statistics. The report found that posts by users with fully public activity profiles had on average each accrued under one reply, collected less than one approval mark and attracted under a single re-share. Social networks live or die on the strength of their ability to hook users into returning regularly. RJMetrics claimed the chances to be about 70% that a user who had left one public post on Google+ would return to make another post; however, users who had left several posts tended to subsequently drift away. The odds of a typical user returning to make a sixth post were only 85 percent, significantly short of the 90 percent mark that RJMetrics believes is the magic number that separates a potential success from a slowly dying failure. RJMetrics also conducted a cohort analysis that measured engagement over time, which

Explaining Google’s Panda and Penguin: Has Your Site Been Effected In Search?

Every serious search engine marketer works toward a common goal; while measuring the flux in an ever changing web, SEO Agencies must fill a void asking the imperative question: “What is the most effective, Google approved strategy, to help improve a client rankings and overall search engine visibility over the long term?” Some might suggest the answer is a strategic link building strategy. Others might conclude relevant content is the key. While both of these answers are correct, in their own way, Internet advertising companies experience subpar results if they continue to utilize the strategy’s that worked in the past. The days of over populating a website with irrelevant links and content have officially ended. Instead, the best SEO companies have recognized that links with an organic feel, PR rank, and industry relevancy are providing much greater results than the methods that had worked so well in the past. The following paragraphs will bring up concepts that have become vital to success in the ever-changing world of SEO and search engine rankings. In the past, quantity was the preferred method used to increase Google rankings.  The days of stuffing your website’s Meta Data with hundreds of keywords is over. Meta Tags may seem obsolete to some, but they do still have the ability to bring swift and positive change when employed correctly as part of any SEO strategy. The key to success is using them properly, honestly, and with good attributes Furthermore, this strategy not only has become obsolete in trying

Here We Go Again: More Google Algorithm Changes

Recently there have been some interesting updates from Google which are affecting thousands of websites. Some sites have disappeared while other sites ranking well have very little or even no content at all. The entire internet is “freeking out”, over the most recent changes which Google’s Matt Cutts says should affect just 3% of search. The best thing to do is not panic – at least, not yet. Now, that doesn’t mean the answer is to simply do nothing, however, it does mean it’s necessary to ensure you have all the pertinent information before making any drastic changes to your site. Here are  the basics of what is going on: On 4/3/12, Google announced fifty (50) changes to their algorithm, another round of significant and very public updates Google has made. Google’s blog stated: “We’re starting to get into a groove with these posts, so we’re getting more and more comprehensive as the months go by.” The prior month they announced forty (40) changes, and the month before, just seventeen (17). This will probably begin to level off some as far as the “quantity” of changes, but the frequency should persist. Google calls these recent changes efforts to “level the playing field”, where sites with little or no optimization begin to pop up. This seems to be Google’s attempt to prevent a “capitalist like system” where the Internet becomes a “pay-to-play” environment, where only those with the most money win. While things are certainly mixing up and moving around, the changes will continue.

Search Engine Optimization: SEO

After putting much effort into your new site, it’s natural to assume that people will begin flocking to it. Unfortunately, that’s generally not the case. Even the most interesting, well-designed sites start off in relative obscurity. Until a website appears within the first page or two of major search engine results pages, it is pretty much invisible. To get your site a decent ranking on Google and the other major search engines, you need to implement an effective Internet marketing strategy. Advertising through search engine optimization is one of the most cost-effective and efficient ways to begin seeing visitors stumble upon your message. Search engine optimization, or SEO, is a form of Internet marketing that revolves around optimizing a site so that it achieves a more prominent ranking on major search engines like Google in a natural way, and by way of paid search or pay-per-click advertising. There are many ways to optimize your site, but keyword optimization is among the most important methods which should be first explored as targeting the wrong keywords could just – well, be a mess. In the beginning of any SEO campaign, generating a list of keywords and phrases that would typically be used to find your site is critical. For example, if you own a site that sells backpacks, your keywords might include “backpack,” “bag”, “knapsack bags”, or even some obscure words like “hiking” or “school supplies”, whichever more closely represents the niche you’re going after. Unlike many other forms of Internet advertising,