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Matt Cutts important Blog posts below.  Matt is a Google engineer.

This is a list and description of posts from Matt Cutts about Google and search engine optimization best practices.

On 9-1-05 Matt Cutts wrote:

"Reputable sites that sell links won’t have their search engine rankings or PageRank penalized .... However, link-selling sites can lose their ability to give reputation (e.g. PageRank and anchortext)."

Since then Google has been building more algorithms to filter out paid links and put value on the "link reputation" of web sites.

Next is Matt Cutts post on 5-16-06, many believe this to be his most important post ever.  It gives solid information and detailed examples.  I have read it 5 times.

Matt Cutts has also stated that sponsored links should use the no follow tag.  "Nofollow is recommended anywhere that links can’t be vouched for"... We may or may not like or agree with what Google says, however it is of paramount importance to fully understand these issues.  Please phone us at 1-800-213-8530 if you need an expert SEO consult to help you make the best choices for your business.  No one wants Google to penalize their web site.


This is the newest important post from Matt Cutts of Google.  4-14-07


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