Tag Archives: PPC

SEO More Effective than PPC, Survey Reports

According to a report by online agency, WebMarketing123, search engine optimization (SEO) continues to maintain its top standing for lead generating channels. U.S. digital marketers have also reported a steady decline in pay per click (PPC) effectiveness. Over 500 U.S. marketing professionals, 65 percent of whom identified as B2B marketers were surveyed. Companies represented included: GE Sony Cisco Olympus Bose FedEx Respondents from businesses with at least 1,000 employees amounted to 32 percent, while 23 percent came from companies with approximately 50 or less employees. The 2012 State of Digital Marketing Survey also reports B2B marketers have indicated that social media marketing has also surpassed PPC as a lead generation channel. Successful Lead Generation SEO was credited by 59 percent of B2B and 49 percent of B2C marketers as having the greatest impact upon lead generation. Those numbers were a great deal higher than that of social media and PPC. The report indicated that B2B marketers believe social media has a slight edge over PPC, at 21 percent and 20 percent, respectively. Last Year Comparison When compared to report results from last year, survey results indicated that Search Engine Optimization was given more credit for lead generation by both B2B and B2C marketers this year, while less credit was given to PPC efforts. PPC experienced a five point decline from the B2B side, from 25 to 20 percent. There was an eight point dip from 34 to 26 percent for the B2C side marketers. SEO vs. PPC There are quite