Category Archives: Search Engine Optimization

Search Engine Optimization: SEO

After putting much effort into your new site, it’s natural to assume that people will begin flocking to it. Unfortunately, that’s generally not the case. Even the most interesting, well-designed sites start off in relative obscurity. Until a website appears within the first page or two of major search engine results pages, it is pretty much invisible. To get your site a decent ranking on Google and the other major search engines, you need to implement an effective Internet marketing strategy. Advertising through search engine optimization is one of the most cost-effective and efficient ways to begin seeing visitors stumble upon your message. Search engine optimization, or SEO, is a form of Internet marketing that revolves around optimizing a site so that it achieves a more prominent ranking on major search engines like Google in a natural way, and by way of paid search or pay-per-click advertising. There are many ways to optimize your site, but keyword optimization is among the most important methods which should be first explored as targeting the wrong keywords could just – well, be a mess. In the beginning of any SEO campaign, generating a list of keywords and phrases that would typically be used to find your site is critical. For example, if you own a site that sells backpacks, your keywords might include “backpack,” “bag”, “knapsack bags”, or even some obscure words like “hiking” or “school supplies”, whichever more closely represents the niche you’re going after. Unlike many other forms of Internet advertising,