Category Archives: Search Engine Optimization

Google Search Results Suffer After Effort to Clean Up Spam

This is an outright awful search result which warrants a post all its own. Is this what you would want to see if you were searching for a “search engine”? Shouldn’t at least some, or even just one (1) of the world’s best search engines appear on this page? https://www.google.com/search?hl=en&q=search+engine At least Google was different. http://www.bing.com/search?hl=en&q=search+engine http://search.yahoo.com/search?ei=UTF-8&fr=sfp&p=search+engine Now we are left with three junky search engines. The best search results actually look to be on GigaBlast.com http://www.gigablast.com/search?q=search+engine At least there is a few good resources listed there (including the three most used search engines, and they’re ranking at the top, exactly where they should be).

SEO More Effective than PPC, Survey Reports

According to a report by online agency, WebMarketing123, search engine optimization (SEO) continues to maintain its top standing for lead generating channels. U.S. digital marketers have also reported a steady decline in pay per click (PPC) effectiveness. Over 500 U.S. marketing professionals, 65 percent of whom identified as B2B marketers were surveyed. Companies represented included: GE Sony Cisco Olympus Bose FedEx Respondents from businesses with at least 1,000 employees amounted to 32 percent, while 23 percent came from companies with approximately 50 or less employees. The 2012 State of Digital Marketing Survey also reports B2B marketers have indicated that social media marketing has also surpassed PPC as a lead generation channel. Successful Lead Generation SEO was credited by 59 percent of B2B and 49 percent of B2C marketers as having the greatest impact upon lead generation. Those numbers were a great deal higher than that of social media and PPC. The report indicated that B2B marketers believe social media has a slight edge over PPC, at 21 percent and 20 percent, respectively. Last Year Comparison When compared to report results from last year, survey results indicated that Search Engine Optimization was given more credit for lead generation by both B2B and B2C marketers this year, while less credit was given to PPC efforts. PPC experienced a five point decline from the B2B side, from 25 to 20 percent. There was an eight point dip from 34 to 26 percent for the B2C side marketers. SEO vs. PPC There are quite

The WAR on Free Clicks: The Google Info Graphic Not to Miss

The last year or so has brought on many updates in search, thus keeping Google’s “Panda” and “Penguin” fresh in the minds of hundreds of thousands of webmasters. “Creating unexpected results” and/or “Injecting Noise” within search results is now common play. In all of the confusion, who stands to gain? Below is an exceptional info graphic which includes the thoughts (quotes) of some of search’s best minds, like Danny Sullivan, Aaron Wall and produced by NowSourcing.com with research produced by WordStream.com. With the credits now out of the way and without further ado, plenty of interesting numbers in “The War on Free Clicks: How Pay-Per-Click Ads Are Taking Over Google’s Search Results and Why That is Good for Marketers”.

Google: Penguin Update Dubbed ‘Success’ Despite Ups, Downs, Damage to Wrong Targets

According to WebProNews.com, Google is yet again, asking webmasters to report spam by filling out forms in regards to techniques competitors may be using to rank well in search. This is not the first, second, or even third time Google has requested users to report different types of spam in their search engine; they continually ask for user feedback to measure their algorithm changes to then tweak live results and Penguin has been no different. If anything, Google seems to be depending on user feedback more than ever with Penguin. Are they feeling guilty they’ve damaged the wrong targets? In a recent interview “search engine guru,” Danny Sullivan, spoke with the head of Google’s web spam team Matt Cutts  who stated that Penguin had been “a success from our standpoint.” Already said to have released its “Penguin 1.1 update”, which was announced by Cutts on Twitter, many are upset with results claiming that Google has sacrificed search quality in order to punish sites that use spam. Penguin 1.1 was announced on May 25th when Cutts posted a tweet which stated:  “Minor weather report: We pushed 1st Penguin algo data refresh an hour ago. Affects <0.1% of English searches”. Penguin 1.1 – Minor Weather Report Shortly thereafter, the first (and possibly only) solid Penguin recovery claim hit the wire, specifically with the WPMU.com recovery. WPMU was a site which had thousands of links pointing to it from themes which are Copyright WPMU. Should sites be blacklisted or ‘penalized’ for simply containing a

Here We Go Again: More Google Algorithm Changes

Recently there have been some interesting updates from Google which are affecting thousands of websites. Some sites have disappeared while other sites ranking well have very little or even no content at all. The entire internet is “freeking out”, over the most recent changes which Google’s Matt Cutts says should affect just 3% of search. The best thing to do is not panic – at least, not yet. Now, that doesn’t mean the answer is to simply do nothing, however, it does mean it’s necessary to ensure you have all the pertinent information before making any drastic changes to your site. Here are  the basics of what is going on: On 4/3/12, Google announced fifty (50) changes to their algorithm, another round of significant and very public updates Google has made. Google’s blog stated: “We’re starting to get into a groove with these posts, so we’re getting more and more comprehensive as the months go by.” The prior month they announced forty (40) changes, and the month before, just seventeen (17). This will probably begin to level off some as far as the “quantity” of changes, but the frequency should persist. Google calls these recent changes efforts to “level the playing field”, where sites with little or no optimization begin to pop up. This seems to be Google’s attempt to prevent a “capitalist like system” where the Internet becomes a “pay-to-play” environment, where only those with the most money win. While things are certainly mixing up and moving around, the changes will continue.