Category Archives: PPC Advertising

SEO More Effective than PPC, Survey Reports

According to a report by online agency, WebMarketing123, search engine optimization (SEO) continues to maintain its top standing for lead generating channels. U.S. digital marketers have also reported a steady decline in pay per click (PPC) effectiveness. Over 500 U.S. marketing professionals, 65 percent of whom identified as B2B marketers were surveyed. Companies represented included: GE Sony Cisco Olympus Bose FedEx Respondents from businesses with at least 1,000 employees amounted to 32 percent, while 23 percent came from companies with approximately 50 or less employees. The 2012 State of Digital Marketing Survey also reports B2B marketers have indicated that social media marketing has also surpassed PPC as a lead generation channel. Successful Lead Generation SEO was credited by 59 percent of B2B and 49 percent of B2C marketers as having the greatest impact upon lead generation. Those numbers were a great deal higher than that of social media and PPC. The report indicated that B2B marketers believe social media has a slight edge over PPC, at 21 percent and 20 percent, respectively. Last Year Comparison When compared to report results from last year, survey results indicated that Search Engine Optimization was given more credit for lead generation by both B2B and B2C marketers this year, while less credit was given to PPC efforts. PPC experienced a five point decline from the B2B side, from 25 to 20 percent. There was an eight point dip from 34 to 26 percent for the B2C side marketers. SEO vs. PPC There are quite

The WAR on Free Clicks: The Google Info Graphic Not to Miss

The last year or so has brought on many updates in search, thus keeping Google’s “Panda” and “Penguin” fresh in the minds of hundreds of thousands of webmasters. “Creating unexpected results” and/or “Injecting Noise” within search results is now common play. In all of the confusion, who stands to gain? Below is an exceptional info graphic which includes the thoughts (quotes) of some of search’s best minds, like Danny Sullivan, Aaron Wall and produced by NowSourcing.com with research produced by WordStream.com. With the credits now out of the way and without further ado, plenty of interesting numbers in “The War on Free Clicks: How Pay-Per-Click Ads Are Taking Over Google’s Search Results and Why That is Good for Marketers”.

22.5 Million Suggest Google Could Be New “Teflon Don”

Mega search engine “Google” is set to a pay the largest civil penalty ever secured by the FTC for a violation of one of their orders. The $22.5 million fine involves Google’s tracking of users who accessed the Web through Apple’s Safari browser but many claim that the FTC shouldn’t have let Google off so easily as they’ll admit no wrongdoing in the case; so long as they pay the money – essentially allowing the firm to buy its way out of trouble  – despite violating a previous agreement signed last year. In October 2011, an FTC settlement with Google “bared the company from future privacy misrepresentations,” and required Google to implement a comprehensive privacy program. While this fine is gargantuan in size, it’s a mere slap on the wrist for the search engine giant whom will pay this debt with revenues generated from a single day of profits (Google generates roughly $133,333,333.00 per day of which about 25% is classified as net income). In addition to paying their ransom of $22.5 million, Google will have to disable tracking cookies – those of which caused their problems in the first place. The allegation suggests that Google placed cookies on the computers of Safari users for several months between 2011 and 2012 without their knowledge. Cookies were served from publishers of Google’s DoubleClick Ad Network which Google had originally claimed were exempt from tracking ability by default settings in Safari’s browser which blocks these cookies on iPhones and iPads as well as