Category Archives: Internet Marketing

The WAR on Free Clicks: The Google Info Graphic Not to Miss

The last year or so has brought on many updates in search, thus keeping Google’s “Panda” and “Penguin” fresh in the minds of hundreds of thousands of webmasters. “Creating unexpected results” and/or “Injecting Noise” within search results is now common play. In all of the confusion, who stands to gain? Below is an exceptional info graphic which includes the thoughts (quotes) of some of search’s best minds, like Danny Sullivan, Aaron Wall and produced by NowSourcing.com with research produced by WordStream.com. With the credits now out of the way and without further ado, plenty of interesting numbers in “The War on Free Clicks: How Pay-Per-Click Ads Are Taking Over Google’s Search Results and Why That is Good for Marketers”.

Explaining Google’s Panda and Penguin: Has Your Site Been Effected In Search?

Every serious search engine marketer works toward a common goal; while measuring the flux in an ever changing web, SEO Agencies must fill a void asking the imperative question: “What is the most effective, Google approved strategy, to help improve a client rankings and overall search engine visibility over the long term?” Some might suggest the answer is a strategic link building strategy. Others might conclude relevant content is the key. While both of these answers are correct, in their own way, Internet advertising companies experience subpar results if they continue to utilize the strategy’s that worked in the past. The days of over populating a website with irrelevant links and content have officially ended. Instead, the best SEO companies have recognized that links with an organic feel, PR rank, and industry relevancy are providing much greater results than the methods that had worked so well in the past. The following paragraphs will bring up concepts that have become vital to success in the ever-changing world of SEO and search engine rankings. In the past, quantity was the preferred method used to increase Google rankings.  The days of stuffing your website’s Meta Data with hundreds of keywords is over. Meta Tags may seem obsolete to some, but they do still have the ability to bring swift and positive change when employed correctly as part of any SEO strategy. The key to success is using them properly, honestly, and with good attributes Furthermore, this strategy not only has become obsolete in trying

Google Algorithm Changes Received with Mixed Reviews

As the largest search engine, when Google makes major changes the ramifications seriously influence the way that search marketers are able to do business. HTP Company keeps a close eye on the way that Google updates their search methodology. Recent changes to scoring methods are sure to change the way that some articles are published on the Internet. One of the more interesting aspects of change involves the way in which sibling synonyms are avoided. Google sometimes accidentally considers words to be synonyms that actually aren’t. For instance, Google might consider names of different animals to be the same thing based on the fact that they appear in searches that feature the word animal. However, these words are not actually synonymous with one another. These sorts of changes are necessary to continue providing relevant searches as the Internet grows at an increasing rate. While search engine marketers don’t love every change to Google’s search algorithm, this one could potentially help individuals find more relevant results. Relevant results translate into customers remaining on individual domains for a longer period of time (lower bounce rate). However, some loud voices are unhappy with recent changes that could punish websites that have invested too heavily in search engine optimization techniques. Some suggest that Google’s interest in paid links means they attempt to penalize sites for over optimization or buying links on bad sites, while making it very easy to sabotage an innocent webmaster who may know nothing of link building. Meaning it would be relatively