Monthly Archives: August 2012

The WAR on Free Clicks: The Google Info Graphic Not to Miss

The last year or so has brought on many updates in search, thus keeping Google’s “Panda” and “Penguin” fresh in the minds of hundreds of thousands of webmasters. “Creating unexpected results” and/or “Injecting Noise” within search results is now common play. In all of the confusion, who stands to gain? Below is an exceptional info graphic which includes the thoughts (quotes) of some of search’s best minds, like Danny Sullivan, Aaron Wall and produced by with research produced by With the credits now out of the way and without further ado, plenty of interesting numbers in “The War on Free Clicks: How Pay-Per-Click Ads Are Taking Over Google’s Search Results and Why That is Good for Marketers”.

22.5 Million Suggest Google Could Be New “Teflon Don”

Mega search engine “Google” is set to a pay the largest civil penalty ever secured by the FTC for a violation of one of their orders. The $22.5 million fine involves Google’s tracking of users who accessed the Web through Apple’s Safari browser but many claim that the FTC shouldn’t have let Google off so easily as they’ll admit no wrongdoing in the case; so long as they pay the money – essentially allowing the firm to buy its way out of trouble  – despite violating a previous agreement signed last year. In October 2011, an FTC settlement with Google “bared the company from future privacy misrepresentations,” and required Google to implement a comprehensive privacy program. While this fine is gargantuan in size, it’s a mere slap on the wrist for the search engine giant whom will pay this debt with revenues generated from a single day of profits (Google generates roughly $133,333,333.00 per day of which about 25% is classified as net income). In addition to paying their ransom of $22.5 million, Google will have to disable tracking cookies – those of which caused their problems in the first place. The allegation suggests that Google placed cookies on the computers of Safari users for several months between 2011 and 2012 without their knowledge. Cookies were served from publishers of Google’s DoubleClick Ad Network which Google had originally claimed were exempt from tracking ability by default settings in Safari’s browser which blocks these cookies on iPhones and iPads as well as