Monthly Archives: June 2012

Local Search Changes for Better: Google & Bing Take Gamble

Google’s redesigned Maps for Mobile app has created quite a stir recently. The program changed the way that it serves users local ads. Individual cellular phone users are now expected to click-through ads more often. Phrases like “click to call” have really helped with the click-through rate. Phone users tend to do other things with their mobile devices than merely surf the Internet or run apps. They also use them to place calls and do many of the things that someone would do with a landline telephone. These updates reflect this fact. Cell phone users might very well be more likely to place calls to places of business. Small business owners might be attracted to advertising on the platform for that reason. Social features are also becoming increasingly important with individuals who do regular web searches. Google+ has decided to go above and beyond the norm with this aspect of the service. Google Places for Business listing accounts are an excellent way for businesses to drive extra traffic to their sites. Local listing tabs now present on Google+ are apparently impacting search results. While it doesn’t appear that traditional search engine optimization techniques will be obsolete any time soon, social media has a lot to do with increasing rankings. More importantly, local businesses can use Google+ to reach new clients in their own area. This is better than trying to reach out blindly across the Internet. Traditional local search solutions have been provided by Yelp for some time now. Yelp

Google: Penguin Update Dubbed ‘Success’ Despite Ups, Downs, Damage to Wrong Targets

According to WebProNews.com, Google is yet again, asking webmasters to report spam by filling out forms in regards to techniques competitors may be using to rank well in search. This is not the first, second, or even third time Google has requested users to report different types of spam in their search engine; they continually ask for user feedback to measure their algorithm changes to then tweak live results and Penguin has been no different. If anything, Google seems to be depending on user feedback more than ever with Penguin. Are they feeling guilty they’ve damaged the wrong targets? In a recent interview “search engine guru,” Danny Sullivan, spoke with the head of Google’s web spam team Matt Cutts  who stated that Penguin had been “a success from our standpoint.” Already said to have released its “Penguin 1.1 update”, which was announced by Cutts on Twitter, many are upset with results claiming that Google has sacrificed search quality in order to punish sites that use spam. Penguin 1.1 was announced on May 25th when Cutts posted a tweet which stated:  “Minor weather report: We pushed 1st Penguin algo data refresh an hour ago. Affects <0.1% of English searches”. Penguin 1.1 – Minor Weather Report Shortly thereafter, the first (and possibly only) solid Penguin recovery claim hit the wire, specifically with the WPMU.com recovery. WPMU was a site which had thousands of links pointing to it from themes which are Copyright WPMU. Should sites be blacklisted or ‘penalized’ for simply containing a