Monthly Archives: May 2012

Google+ Numbers Allegedly Stagnating; Report Indicates Growth As Dismal

“Web-analytics firm RJMetrics recently released a report that casts Google+ in an unflattering light.” (Agoura Hills, CA) Google’s latest entry in the social-media wars has allegedly been struggling with lukewarm interest and an exodus of disenchanted users. Much as with Orkut, an earlier foray into social media that flopped in the U.S. and much of Europe, the initial burst of enthusiasm around Google+ has supposedly given way to a dismal swamp of apathy. The Web-analytics firm RJMetrics recently released a report that casts Google+ in an unflattering light. RJMetrics subjected the public timelines of 40,000 random users to a bout of cruel and usual number-crunching that produced a number of depressing statistics. The report found that posts by users with fully public activity profiles had on average each accrued under one reply, collected less than one approval mark and attracted under a single re-share. Social networks live or die on the strength of their ability to hook users into returning regularly. RJMetrics claimed the chances to be about 70% that a user who had left one public post on Google+ would return to make another post; however, users who had left several posts tended to subsequently drift away. The odds of a typical user returning to make a sixth post were only 85 percent, significantly short of the 90 percent mark that RJMetrics believes is the magic number that separates a potential success from a slowly dying failure. RJMetrics also conducted a cohort analysis that measured engagement over time, which

Explaining Google’s Panda and Penguin: Has Your Site Been Effected In Search?

Every serious search engine marketer works toward a common goal; while measuring the flux in an ever changing web, SEO Agencies must fill a void asking the imperative question: “What is the most effective, Google approved strategy, to help improve a client rankings and overall search engine visibility over the long term?” Some might suggest the answer is a strategic link building strategy. Others might conclude relevant content is the key. While both of these answers are correct, in their own way, Internet advertising companies experience subpar results if they continue to utilize the strategy’s that worked in the past. The days of over populating a website with irrelevant links and content have officially ended. Instead, the best SEO companies have recognized that links with an organic feel, PR rank, and industry relevancy are providing much greater results than the methods that had worked so well in the past. The following paragraphs will bring up concepts that have become vital to success in the ever-changing world of SEO and search engine rankings. In the past, quantity was the preferred method used to increase Google rankings.  The days of stuffing your website’s Meta Data with hundreds of keywords is over. Meta Tags may seem obsolete to some, but they do still have the ability to bring swift and positive change when employed correctly as part of any SEO strategy. The key to success is using them properly, honestly, and with good attributes Furthermore, this strategy not only has become obsolete in trying