Search Engine Optimization: SEO

After putting much effort into your new site, it’s natural to assume that people will begin flocking to it. Unfortunately, that’s generally not the case. Even the most interesting, well-designed sites start off in relative obscurity. Until a website appears within the first page or two of major search engine results pages, it is pretty much invisible. To get your site a decent ranking on Google and the other major search engines, you need to implement an effective Internet marketing strategy. Advertising through search engine optimization is one of the most cost-effective and efficient ways to begin seeing visitors stumble upon your message.

Search engine optimization, or SEO, is a form of Internet marketing that revolves around optimizing a site so that it achieves a more prominent ranking on major search engines like Google in a natural way, and by way of paid search or pay-per-click advertising. There are many ways to optimize your site, but keyword optimization is among the most important methods which should be first explored as targeting the wrong keywords could just – well, be a mess. In the beginning of any SEO campaign, generating a list of keywords and phrases that would typically be used to find your site is critical. For example, if you own a site that sells backpacks, your keywords might include “backpack,” “bag”, “knapsack bags”, or even some obscure words like “hiking” or “school supplies”, whichever more closely represents the niche you’re going after.

Unlike many other forms of Internet advertising, SEO works from the inside out. A site is optimized using the keywords and key phrases that people are most likely to use to find it. These keywords and phrases are sprinkled into the content of your site. When a search engine bot “crawls” a site, it looks for frequently recurring keywords (keyword density). As long as the keyword density appears naturally, the search engine bot will give the site a more prominent ranking based on those words which is content creation is also integral part of search engine marketing.

If search engine optimization strictly involved writing keyword-rich content, almost any online marketing firm could likely promote your business effectively, however, there’s a lot more to it than that. For one thing, major search engines change their algorithms all the time. To be effective, optimization efforts must be conjunction with web site architectural changes as well as social optimization. A wide array of off-site optimization is involved as well, especially in the social arena. Most notably, search engines put a lot of stock into a site’s incoming links as well as social references which makes the right type of link building a critical part of any search optimization strategy. There are many other facets involved in effective website optimization, which is why it’s so important to hire a competent online marketing firm or consultant who has proven results.

If you have question in regard to mixing a optimization strategy which includes both social optimization and link building, feel free to post questions or fill out the contact form on this site.


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