Google Algorithm Changes Received with Mixed Reviews

google_algorithm_changeAs the largest search engine, when Google makes major changes the ramifications seriously influence the way that search marketers are able to do business. HTP Company keeps a close eye on the way that Google updates their search methodology. Recent changes to scoring methods are sure to change the way that some articles are published on the Internet. One of the more interesting aspects of change involves the way in which sibling synonyms are avoided. Google sometimes accidentally considers words to be synonyms that actually aren’t. For instance, Google might consider names of different animals to be the same thing based on the fact that they appear in searches that feature the word animal. However, these words are not actually synonymous with one another. These sorts of changes are necessary to continue providing relevant searches as the Internet grows at an increasing rate.

While search engine marketers don’t love every change to Google’s search algorithm, this one could potentially help individuals find more relevant results. Relevant results translate into customers remaining on individual domains for a longer period of time (lower bounce rate). However, some loud voices are unhappy with recent changes that could punish websites that have invested too heavily in search engine optimization techniques.

Some suggest that Google’s interest in paid links means they attempt to penalize sites for over optimization or buying links on bad sites, while making it very easy to sabotage an innocent webmaster who may know nothing of link building. Meaning it would be relatively easy for a competitor to put links to a site on a low quality same web sites and then wait patiently till Google unfairly penalizes them. Google seems to have a bad habit of making it easy to sabotage innocent web sites when they get too aggressive or sloppy with this.

Search engine optimizers are now being encouraged to produce quality content as individual content releases seem to become vital. This might go without saying that people will link to content that is genuinely interesting while others bounce from websites that are useless in the first place. Web developers used to stack many keywords at the bottom of pages in hopes that this would cause them to rise in search rankings due to keyword density, but it could be said that these sorts of practices are in fact what has led to the onerous changes Google is making.

But not every update Google roles out is a glaring success have done much good at all. For instance, the “Gmail people widget” update changed the way that the right-hand bar on functions. Previously, the bar showed the user some important contact information from an email chain’s participants. The people widget is now able to reveal the last three images that one has been sent by contacts displayed in it. Clicking the image will take a user to the associated email. In effect, this really isn’t important at all. Critics might say that changing code unnecessarily is risky as there was no practical need for this update. Seemingly innocuous changes can cause unrelated errors in software, not to mention it just confusing the heck out of people.  The update’s announcement was perhaps the most curious part of the change. It seems that Google is now using its own social networking tools to announce relatively minor pieces of news.

Update fatigue has become a serious problem- and not just with Google. Mozilla Firefox has been particularly criticized for having an update schedule that is out of control. While users might have to physically put up with updates for their web browser, consumers are unlikely to realize when and where Google has changed.

Interestingly enough and overall, it seems that Google Chrome has taken the place of honor that Firefox once enjoyed. The web browser is praised for the numerous innovations that have come around because of its release. So perhaps this just suggests that out of the many different changes we see, there is a little hit and miss involved. As with everything else – not everything is a winner, even if you’re Google.


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